Posté le: Mer 29 Mar 2006 12:36 Sujet du message: La deferlante des fast food au nigeria
Alors que l'industrie du fast food est en période de recession en europe et aux etats-unis, celle-ci fait un véritable boom au nigeria. Un récent rapport a montré que des géants tels que mac donald était en chute au niveau mondial.
L'expérience du nigeria est un cas révalateur car les fast food poussent comme des champignons dans tous les recoins des villes du pays. Cette nouvelle déferlante peut être comparée à l'avement des églises et autres sectes.
Le nigeria comptabilise plus de 70 enseignes de fast food dont la majorité sont basée à lagos, ces entreprises font des excellents profits. Uac est une des plus grosses enseignes, on en recense 83 dont 42 localisée à lagos et une vient d'ouvrir récemment à accra au ghana.
Les investisseurs se sont rendus compte que le secteur avait un réel potentiel et de plus plus de fast food ont emergé dans tout le pays.
Il y'a une forte concurrence entre toutes ses enseignes et il est maintenant difficile de les éviter car on les croise partout. La liste des enseignes de fast food du nigeria sont les suivantes : Mr. Biggs, Tantalizers, (TFC), Big Treat, Favorites, Kas Chicken, Frenchies, Chiquita, Gina’s Fast Food Delite, Kingstine Jo Snacks & Burger, Friends, The Kitchen, Charlies et Quarter Jack, Surulere, The Triangle, Ikeja, Trendy’s and Domino Dina, Yaba, Choppies.
Vu la compétitivité du secteur, certains se sont spécialisés dont les fast food de cuisine africaine et connaissent également un grand succès.
Oui, elles sont crées par des nigerians. Par exemple, l'enseigne tantalizers que tu vois en photo est la deuxième plus grosse chaine de fast food du pays et a été crée par Folu Ayeni.
Inscrit le: 15 Mar 2005 Messages: 291 Localisation: UK
Posté le: Jeu 30 Mar 2006 11:44 Sujet du message: L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L
Les fast food n'ont rien de nouveau
en Afrique
(mamies makala, Soya, alocodromes, ...etc)
S'agit il vraiment de l'importation
de nouveaux concepts,
ou de l'evolution
d'un marche existant? _________________ (>8 ¬ ° }
If you will suck my soul...
...I will lick your funky emotions
(<8 ¬ p }
Moi, aussi je vois ca je vois ca comme l'évolution des marchés. Comme d'habitude je vois ca comme la réponse normale aux nouveaux besoin des africains (Nigerians, ici). Aussi, il semble qu'il y a de l'argent à faire en Afrique pour les plus entreprenant.
Posté le: Jeu 30 Mar 2006 12:39 Sujet du message: Re: L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L¬L
ciiman a écrit:
Les fast food n'ont rien de nouveau
en Afrique
(mamies makala, Soya, alocodromes, ...etc)
S'agit il vraiment de l'importation
de nouveaux concepts,
ou de l'evolution
d'un marche existant?
Oui, il s'agit d'un nouveau concept, beaucoup de ses enseignes fonctionnent en franchise. Pour ceux qui lisent l'anglais, je joins un article très interessant au sujet du succès des franchises en afrique notamment au nigeria et en afrique du sud.
Franchise Africa!
Published: 09-MAY-05
Mr Big in Nigeria is doing very well
Franchising in Africa? This is not something investors usually hear about in relation to Africa, but it is all about to change. A recent report entitled “Enhancing Development in Africa: Franchising Report”, financed by the African Development Bank (ADB) and authored by J. Perry Maisonneuve of Canadian based Northern Lights Franchise Consultants, described the success of Africa’s franchise sector. Finally Africa’s franchise sector has been exposed to a wider audience and can now be added to Africa’s arsenal in its war against worldwide negative public opinion.
The original mandate of the AfDB was to attract more Western based franchise systems to Africa and enhance the success rate of small and medium size enterprises, but as Maisonneuve stated: “They did not even think that, one; there were indigenous franchise systems and, two; that they would actually be successful. The guys are doing it and they are doing it right and they are doing it better then western franchise systems.” As a recent witness before the Canadian Senate’s Foreign Affairs Committee, undertaking a Special Study on Africa, Maisonneuve reiterated his point, “when you see a South African franchise doing business in Nigeria, where you will not see MacDonalds, Pizza Hut, Kentucky Fried Chicken or whatever, it begs the question of how they can do it when western-based systems with all their sophistication cannot.” While Western franchises have been clamoring to get a foothold in other emerging markets such as China and India, indigenous African firms have been quietly profiting from Africa’s emergent franchise sector.
The African franchise sector is very similair to other emerging franchise markets. The only overarching difference is the disinformation that exists with regards to franchise opportunities in Africa. Successful Franchising operations exist in twenty-two African countries, representing 477 million people or 58% of the population and another sixteen countries representing over 181 million people have the adequate political and economic stability to support a successful franchise sector.
South Africa has the most developed franchise in Africa with over 23,000 franchised units and over 475 franchise systems, of which 82% are domestic in origin, with the remainder from US, Canada, Europe and Australia.
Whether in a developed or developing economy franchising is designed to mitigate risk. A franchised operation is part of a larger support network with a proven business track record in which the franchisor provides continuous assistance with all aspects of the business, hence the success rate of franchised businesses are much higher than individual start ups. This has not prevented foreign franchisors from seeing Africa as a unviable market because of its poor infrastructure and weak judiciary.
As Maisonneuve stated before the Senate of Canada, “How do they deal with the fact that electricity is not reliable and water is not necessarily clean? They build in the cost of a water purification system and a generator, and the increased investment is compensated by the lower margins on labour and rent. The return on investment hovers between 30 and 35 percent, which is phenomenal.”
Intellectual property rights and primacy of contract are important aspects of a successful franchise sector, but South Africa is the only country in Africa to have franchise related legislation in the works. The real issue related to intellectual property and primacy of contract within a weaker judicial system is that the courts do not really understand intellectual property rights nor do they have an in-depth understanding of franchising and licensing. To put it into an international context only 13 countries have franchise related legislation and North American courts are still trying to clarify the relationship between the franchisor and the franchisee. Maisonneuve revealed that the legal foundation to South Africa’s successful franchise sector is what is known as a cross default provision, which simply means a breach under the franchise agreement is a breach under the lease agreement and vice versa, “So the courts will say, this is an equipment lease and this is a property lease, I understand these things and it clearly says that a default here is a default there; that’s all I need to know. So the franchisors rights are exercised under the contractual obligations that the courts do understand.”
African investors understand how to effectively compensate for the risks in and have been able to make a lot of money doing it. The South African company Nando’s, initially spread its Peri-Peri rotisserie chicken restaurant idea throughout southern and eastern Africa and now has locations worldwide from the US to Saudi Arabia to Sri Lanka. Steers, also based out of South Africa has over 290 of its fast food burger operations franchised throughout Africa. Tantalizers, a Nigerian based casual dining franchise operation has over 30 locations in Nigeria and is presently doing feasibility studies in other West African countries, South Africa and the UK. Mr. Bigg’s is another successful Nigerian based fast food franchise operation and has over 90 locations in Nigeria while presently expanding into Ghana.
Senator Consiglio Di Nino, Deputy Chair of the Canadian Senate’s Foreign Relations Committee was enthused by the ability of Africa’s franchise sector to see through the blanket of pity that covers the western view of African economic development. In response to Sen. Di Nino’s comments, Maisonneuve stated before a recent Senate hearing, “Frankly, before I got involved with the African Development Bank, I probably shared the same type of consensus of opinion as most other North Americans, that Africa is a World Vision commercial, and it is not. The Africans I have dealt with have absolutely no interest in charity or pity, none, zero.”
Westerners better change there perceptions about Africa or they will continue to lose out to African investors who are not going to wait around for McDonalds or Burger King to reap all the rewards.
Perry Maisonneuve is with Northern Lights Franchise Consultants Corp.
and Mark J. Sorbara is freelance writer and the researcher on African issues with the Sente of Canada
Ce qui est bien dans l'article c'est qu'il semble qu'une grande majorité de ces franchise (rien de moins serait acceptable) ont une propriété indigènes. Il y a bien sur aucun avantage (tout considéré) d'avoir un mcdo au Nigeria. Mais, une franchise de resto-rapide avec comme propriétaire un Nigérian ceci est une bonne nouvelle.
En tout cas je sens que l'élection de Mama Kilo du Cameroun va être exportée au le Nigeria, vive l'ouverture des frontières aux idées! _________________ youngsoldier's back
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